New York Rangers winger Sean Avery posed nude on a t-shirt for fashion designer Marc Jacobs' "Protect The Skin You're In" campaign.
The shirt features a naked Avery covering his genitalia and the words "protect your largest organ" displayed on it.
The campaign's goal, as described on the official Facebook page, is to "raise awareness about the deadly skin cancer and benefit melanoma research at the NYU Cancer Institute at NYU Langone Medical Center."
"Protect the skin you're
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