Updated January 23, 2011 16:45:00
Australians soaking up the summer sun are being targeted with a new skin cancer awareness campaign.
The Cancer Institute New South Wales unveiled its latest series of television, cinema and radio advertisements on Sunday.
The campaign features the family and friends of 26-year-old cancer victim Wes Bonny, who died from a melanoma last year.
Institute chief executive David Currow said more than 72 per cent of people know they should do more to
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